The 2025 Social Media Sizing Guide: What You Need to Know
Social media platforms love to keep us on our toes. If you’ve ever designed the perfect post only to have it cropped weirdly, you know the struggle. That’s why we’ve pulled together a 2025 guide to social media image sizes. No more guesswork—just the latest specs so your content looks flawless and fits every platform perfectly.
Image & Video Sizes
Profile Picture: 320 x 320 px (displays as a circle)
Feed Post (Square): 1080 x 1080 px
Feed Post (Portrait - recommended): 1080 x 1350 px
Feed Post (Landscape): 1080 x 566 px
Reels & Stories: 1920 x 1080 px
Carousel Images: 1080 x 1350 px (portrait recommended)
Pro tip: Use JPEGs or PNGs for images and MP4s or MOVs for videos.
Image & Video Sizes
Profile Picture (circle): 360 x 360 px (180 x 180 minimum)
Cover Photo: 820 x 312 px (displays on mobile as: 640 x 360 px)
Feed Post (Square): 1080 x 1080 px
Feed Post (Portrait - recommended for mobile): 1080 x 1350 px
Feed Post (Landscape): 1080 x 628 px
Feed Post (Shared posts and link previews): 1200 x 630 px
Stories: 1920 x 1080 px
Reels: 1920 x 1080 px
Note: recommended sizes can be different for Facebook Ads
Twitter/X
Image & Video Sizes
Profile Picture: 400 x 400 px
Header Image: 1500 x 500 px
Tweet Image: 1600 x 900 px
Video: 1280 x 720 px (minimum)
Image & Video Sizes
Profile Picture: 400 x 400 px (minimum)
Banner for personal accounts: 1584 x 396 px
Banner for company accounts: 1128 x 191 px
Banner for groups: 1776 x 444 px
Post Images (Landscape - best for text based posts): 1200 x 627 px
Post Images (Carousel posts): 1080 x 1080 px
Stories (if they return!): 1080 x 1920 px
Videos: Minimum 256 x 144 px, maximum 4096 x 2304 px
TikTok
Image & Video Sizes
Profile Picture: 200 x 200 px
Video: 1080 x 1920 px (vertical format only)
Thumbnails: 1080 x 1920 px
Note: The best file size MP4s or MOVs is 1080p (full HD).
YouTube
Image & Video Sizes
Profile Picture: 800 x 800 px
Banner Image: 2048 x 1152 minimum (ideal 2560 x 1440 px)
Video Uploads: 1920 x 1080 px (16:9)
YouTube Shorts: 1080 x 1920 px
Note: The best file type to use is MP4 (H.264 Codec). Always upload at 1080p or higher.
Image & Video Sizes
Profile Picture: 165 x 165 px
Pin Image (Standard): 1000 x 1500 px
Pin Video (Standard): 1000 x 1500 px
Idea Pins: 1080 x 1920 px
Best practices: Use JPEGs or PNGs for images, MP4s or MOVs for videos.
Threads
Image & Video Sizes
Profile Picture: 320 x 320 px
Post Image: 1080 x 1350 px
Post Image Carousel: 1080 x 1350 px
Post Image Landscape: 1080 x 566 px
Videos: 1080 x 1920 px
Pro tip: Use JPEGs or PNGs for images, MP4s or MOVs for videos.
Final Thoughts
Staying on top of the latest specs is key to keeping your content crisp, professional, and platform-optimized. Whether you’re designing visuals or scheduling content, having the right dimensions on hand saves you time and headaches.
Bookmark this guide to keep your content looking its best in 2025. And if keeping up with constant updates feels overwhelming? That’s what we’re here for.