In today’s digital world, Instagram isn’t just for pretty pictures—it’s a powerhouse for building brands and driving sales. But to truly succeed, you need more than just good visuals; you need to understand the data behind your posts. This guide breaks down the most important Instagram metrics—like saves, shares, reach, and engagement rate—and shows you how to use them to level up your ecommerce strategy.

Kena Paranjape, founder of All You Are, started with a simple quest for the perfect robe, but her journey led to so much more. In this interview, Kena shares how her personal challenges as a new mother evolved into a brand focused on helping women embrace their fullest selves. From fashion to mentorship, Kena reflects on her pivot to coaching and how her experiences inspire her work with women through podcasts, workshops, and more.

We’re here to help you navigate the twists and turns by avoiding some common social media mistakes. Let’s dive into the top five pitfalls that can trip up your social game— and how to steer clear of them.

Align your social media strategy with your corporate goals to ensure consistency, maximize impact, and drive business growth. Keep reading for a complete guide to doing social for a B2B biz.

In our chat with Michelle, she shares the inspiration behind her Build a Better Brand Method, the importance of storytelling in today’s digital world, and how Pinterest became her secret weapon for growing Brandmerry.

Shannon’s knack for humanizing brands and creating engaging, relatable content has set her apart in the industry, so we sat down with the dynamo to delve into her copywriting journey, the inception of the Freelance Squad, her insights on the intersection of AI and creativity, and more.

We sat down with Jaime to talk about how Contracts Market started, what business owners need to know about contracts, and what you need to know about using AI in your business.

Explore how Flipside can empower brands, influencers, and Gen Z users to humanize their presence, build communities, and drive meaningful engagement.

Explore how Pinterest & TikTok transform social media search. Here’s what you need to know about how these platforms are rewriting social media rules and reshaping the way users search, discover, and engage.

Explore platforms like Instagram, LinkedIn, TikTok, YouTube, Pinterest, and Facebook to authentically connect with your audience. Learn the keys to effective storytelling, brand authenticity, and community building in today's social media landscape.

Social media strategies can look like a lot of things, but there are a few pieces they all have in common - one of these is that they all look at how to make an impact on your audience. Every good strategy starts with great questions, so we’ve laid out ten of our favourites to help you optimize your approach to content creation.

If there’s one thing you can count on from Instagram, it’s that they will always be introducing new features into your content planning mix. One of the latest rollouts across the platform is Broadcast Channels. Let’s explore the feature to see if it’s right for your brand and how you can use it to build stronger connections with your audience.

It’s time to enter your content repurposing era – this strategy lets you leverage your existing expertise to make your life easier and engage your audience in new ways. Let’s talk about how to repurpose your content and discover how it can transform your social media strategy.

After being laid off as a result of working in the events industry when the pandemic hit, Stephie Faria started to recognize that the way we did business was changing. With her educational and work background, she quickly recognized a space in the market to support the businesses who were forced to take their efforts online to ease the transition – and with that, her own business was born.

Perfect the balance of authentic content and branded aesthetics on your Instagram grid. Learn visual storytelling, color consistency, diverse graphics, user-generated content, and behind-the-scenes peeks for a captivating 2024 feed.

As you were casually scrolling through your favourite social platforms this year, you may have noticed a refreshing shift. Between the perfectly curated posts, there are more imperfections, unfiltered moments, and genuine experiences taking center stage. It’s giving... authenticity. 

Let’s look back at the standout trends of 2023 that we’d love to keep seeing on our screens in 2024.

From the natural comedy of Barbie and Oppenheimer launching the same day (Hi Barbenheimer!) to Swifties becoming football fans, memes didn't just break the internet – they reminded us of our love of it. The combination of the perfect snapshot and cheeky humour helps share attitudes, feelings and relatability across social channels – not to mention the way they support a connection between your brand and your audience. And guess what? They're not just a passing trend; memes are here to stay, evolving with the times.

After several misdiagnoses, being told her pain was all in her head, and feeling ashamed by what she was experiencing, Azia To was diagnosed with vulvodynia and vaginismus. Now fully recovered, Azia has made it her mission to help others feel less alone and share how she healed her condition to lead to her now pain-free life.

Today, she sits down with us to talk about her experience talking about her disorder online, how to get comfortable sharing vulnerably on the Internet, building a company that supports your community, and more.