Social in the City

CLEO Social Inc. CLEO Social Inc.

How to Get in Front of your Audience in 2024

Explore platforms like Instagram, LinkedIn, TikTok, YouTube, Pinterest, and Facebook to authentically connect with your audience. Learn the keys to effective storytelling, brand authenticity, and community building in today's social media landscape.

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CLEO Social Inc. CLEO Social Inc.

10 Questions to Ask Yourself When Building a Social Media Strategy

Social media strategies can look like a lot of things, but there are a few pieces they all have in common - one of these is that they all look at how to make an impact on your audience. Every good strategy starts with great questions, so we’ve laid out ten of our favourites to help you optimize your approach to content creation.

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CLEO Social Inc. CLEO Social Inc.

What You Need to Know About Instagram Broadcast Channels

If there’s one thing you can count on from Instagram, it’s that they will always be introducing new features into your content planning mix. One of the latest rollouts across the platform is Broadcast Channels. Let’s explore the feature to see if it’s right for your brand and how you can use it to build stronger connections with your audience.

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CLEO Social Inc. CLEO Social Inc.

Reuse and Recycle: How to Make Evergreen Topics Feel like New

It’s time to enter your content repurposing era – this strategy lets you leverage your existing expertise to make your life easier and engage your audience in new ways. Let’s talk about how to repurpose your content and discover how it can transform your social media strategy.

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Media Mavens Series CLEO Social Inc. Media Mavens Series CLEO Social Inc.

Media Mavens: In Conversation with Stephanie Faria

After being laid off as a result of working in the events industry when the pandemic hit, Stephie Faria started to recognize that the way we did business was changing. With her educational and work background, she quickly recognized a space in the market to support the businesses who were forced to take their efforts online to ease the transition – and with that, her own business was born.

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CLEO Social Inc. CLEO Social Inc.

Consumer Brand Social Media Trends We’re Hoping to See More of in 2024

As you were casually scrolling through your favourite social platforms this year, you may have noticed a refreshing shift. Between the perfectly curated posts, there are more imperfections, unfiltered moments, and genuine experiences taking center stage. It’s giving... authenticity. 

Let’s look back at the standout trends of 2023 that we’d love to keep seeing on our screens in 2024.

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