How to Choose your Influencers
Choosing the right influencers to work with for your brand can make all the difference in the success of your campaign. Are you looking to increase sales? Increase your followership? Or are you simply just hoping to boost your brand awareness?
There are many factors to consider when developing your influencer plan and selecting the right creators to work with. Here are some of our top tips:
Identify your goals - What are you trying to achieve when working with influencers? Figuring this out will help you create your selection criteria.
Who is your target? - What demographic are you trying to reach? Narrowing this down to choose the right creators to reach the right audience.
Brand alignment - Once you have an idea of the right creators to reach our target audience and that will help you reach your goals, now look for whether they’re a fit for your brand. Do their values line up with the brand’s values? Does their aesthetic match the type of content you’re hoping to receive? Look and feel is important to ensure their content aligns with your brand’s vision!
Engaged Audience - Does the creator you’re hoping to work with have the numbers to back up their page? An engaged audience with high reach is key to reaching your target audience and achieving your goals. So make sure you’re looking at the numbers.
Budget - Arguably the most important piece, the budget. Do you have the budget to pay these creators? While product-for-post is a strategy many try to use, creators need an income to be able to continue to create content. So, consider paying your influencers for their work.
Did we miss anything? Let us know!