Our Favourite Meme Moments of 2023
From the natural comedy of Barbie and Oppenheimer launching the same day (Hi Barbenheimer!) to Swifties becoming football fans, memes didn't just break the internet – they reminded us of our love of it. The combination of the perfect snapshot and cheeky humour helps share attitudes, feelings and relatability across social channels – not to mention the way they support a connection between your brand and your audience. And guess what? They're not just a passing trend; memes are here to stay, evolving with the times.
In 2023, memes are not merely a source of laughter but a powerful tool for brands, sparking connections and conversations that transcend the digital realm. Let’s take a look back at our favourites from the year to inspire witty moments in your next content calendar.
Cleo Social’s Fave Memes of 2023
We share elite memes in our Slack channels regularly, whether it’s an idea for a client or a mid-day laugh. Here’s a roundup of some standouts our team loved this year. Because marketing should be this fun.
Other contenders:
https://www.instagram.com/p/Cq35T53sL8J/?img_index=2
These Barbies are incredible.
https://www.instagram.com/p/Cy3xKx5O5dA/
Social media managers toolkit: Taylor Swift memes + coffee.
https://twitter.com/Variety/status/1653220305379426304
The beginning and end of the MET gala cockroach
https://www.instagram.com/p/Cwkx6nms4a8/
Hailey & Justin giving Instagram vs. reality
https://www.instagram.com/p/CpDkXnHPvIa/
Rihanna crushing her Superbowl performance at 6 months pregnant
https://www.instagram.com/p/Cv-Q5xrMJ4E/
Selena giving the coziest energy for all your meme needs
https://twitter.com/amyewong/status/1612621907559600129
Everyone’s a nepo baby
Want to join the meme conversations in 2024? Stay up-to-date on trending content with Cleo Social and grab some meme advice on our blog.