SOCIAL IN THE CITY

Carrie's followers had her column. You have our go-to hub for help navigating the bustling streets of social media with savvy insights, trendspotting, and empowering stories from leading ladies shaping the digital skyline.

Media Mavens Series CLEO Social Inc. Media Mavens Series CLEO Social Inc.

Media Mavens: In Conversation with Stephanie Faria

After being laid off as a result of working in the events industry when the pandemic hit, Stephie Faria started to recognize that the way we did business was changing. With her educational and work background, she quickly recognized a space in the market to support the businesses who were forced to take their efforts online to ease the transition – and with that, her own business was born.

Read More
Media Mavens Series CLEO Social Inc. Media Mavens Series CLEO Social Inc.

Media Mavens: In Conversation with Azia To

After several misdiagnoses, being told her pain was all in her head, and feeling ashamed by what she was experiencing, Azia To was diagnosed with vulvodynia and vaginismus. Now fully recovered, Azia has made it her mission to help others feel less alone and share how she healed her condition to lead to her now pain-free life.

Today, she sits down with us to talk about her experience talking about her disorder online, how to get comfortable sharing vulnerably on the Internet, building a company that supports your community, and more. 

Read More
Media Mavens Series CLEO Social Inc. Media Mavens Series CLEO Social Inc.

Media Mavens: In conversation with Remy

Public relations (PR) has been ingrained throughout Remy’s life, from successfully engaging every huge editor in the city during her first internship to her current role as managing director at A&C. Remy shared her thoughts on the changing landscape of the PR industry, her best advice for getting people excited about your brand, and her top tips for creating genuine connections through networking.

Read More
Media Mavens Series CLEO Social Inc. Media Mavens Series CLEO Social Inc.

Media Mavens: In conversation with Kirsten

Kirsten Schmidtke has paved her own way throughout her career, and now helps others do the same in her work coaching professionals. Going from owning a dance studio, to being a stylist, working on her mom’s jewelry business, and getting into technology sales, she’s learned a lot on the way and has chosen to spend her days sharing these experiences with others. 

Read More
Media Mavens Series CLEO Social Inc. Media Mavens Series CLEO Social Inc.

Media Mavens: In conversation with Dana

Cleo’s Social Strategist, Dana Sondak, always knew that she wanted to live life on her own terms. Now, she’s created a freelance career out of all things social, working as a makeup artist, and starting her own hair accessories company. Her creative energy and enthusiasm about everything she loves is obvious in all she does, and best of all, she gets to do it her own way. 

Read More
CLEO Social Inc. CLEO Social Inc.

What is Lemon8?

Lemon8, a photo-sharing app described as the love child between Pinterest and Instagram, has been turning heads on the scene since its launch. It might be worth checking out if your brand has an especially aesthetic appeal that could provide value on the platform.

Read More
CLEO Social Inc. CLEO Social Inc.

AI Generated Content: Everything You Need to Know

AI-generated content has stepped into the spotlight. If you’re a professional in the digital media or tech space, then you’ll know that the concept of AI tools is not an entirely new one. The rising popularity of Chat GPT and Jasper AI has brought up a conversation on the future of AI in the space of social media content creation. 

Read More
Media Mavens Series CLEO Social Inc. Media Mavens Series CLEO Social Inc.

Platform Updates: Download our latest LinkedIn guide

LinkedIn has seen a shift in the type of content that gets posted. It is no longer exclusively for business posts - it has become a multi-use platform where people can not only share what’s happening in their professional lives but in their personal lives, too. The shift in what is now considered “evergreen” content and what new trends are being seen will provide a new kind of value in-app.

Read More
Media Mavens Series CLEO Social Inc. Media Mavens Series CLEO Social Inc.

Brand Building: Help! What is BeReal?

In an age where social media has become known for perfect editing, glamorous filters and showing carefully curated moments, one of the newest and fastest growing platforms “BeReal” is here to shake up the game and promote a more authentic way to share content. So what exactly is BeReal, and how can brands get in on it?

Read More
Media Mavens Series CLEO Social Inc. Media Mavens Series CLEO Social Inc.

Media Mavens: In conversation with Erin Warner

A multidisciplinary communications professional, Erin has worked across a diverse number of fields. Starting in Toronto's arts community at the Harbourfront Centre and the RIC (Ryerson Image Centre) before moving on to The Brookfield Institute for Innovation + Entrepreneurship where she worked with numerous startups supporting their marketing and communications from the ground up. Now, Erin heads communications at the University of Toronto's Acceleration Consortium where her passion for startups and communications meet.

Read More
Media Mavens Series CLEO Social Inc. Media Mavens Series CLEO Social Inc.

Optimizing Ecommerce: Navigating Instagram’s Metrics

So you’ve found yourself in Instagram insights checking out all the (hopefully positive?) stats and thinking “okay, but what do these really mean for my business?” “ Posting on your account and replying to DMs is one part of social but knowing how to use the gold nuggets of information that having insights at your fingertips gives you is how you really grow your page. Instagram metrics can teach you about your followers and the performance of your posts (surprisingly, not everyone thinks cats are hilarious - not us! but some people… *insert frowning cat emoji*) Insights can show you the way your audience engages with specific posts, stories, reels, and live videos! Here’s our rundown of some of our favourite metrics, what they mean, and how they help us manage your page:

Read More