Memes are an online phenomenon that have withstood the test of time - the pinnacle of internet humour (IMHO). They have become society’s cheeky way of communicating attitudes, feelings and situations that, for a long time, no one realized were mutual. They can also be a powerful tool for your brand when used correctly because a good meme is just too hard not to share. If you’re feeling confused about memes or maybe need some tips to help them work more for your brand, here are a few things you need to know:

Caitlyn and Gargi launched their luxury women’s brand, Studio, at the onset of the pandemic when they realized women needed an outfit that served their new WFH lifestyle. Enter, the Daysuit - a comfortable yet stylish garment that can be paired with sneakers and a denim jacket for running errands, or dressed up with heels and jewelry for a night out.

We chatted with these two first-time fashion entrepreneurs about their journey of launching a fashion brand online and how social media plays a major role in their growth.

Michelle Cinapri and Sarah Benteau started Method & Motion when they realized that small businesses and startups need a different marketing model. There are different needs at all stages of a business, and a CMO position isn’t always a possibility, so they found another way. Acting as fractional marketing managers, Sarah and Michelle start with strategy before bringing in the support of their trusted network to execute the plan. They focus on meeting their clients’ business goals through marketing tactics that are flexible and innovative.

If you have an ecommerce brand, you’re probably on social media. This makes sense for the obvious reason of meeting people where they’re already shopping - on their devices. But with so many platforms and so much advice going around, what are the fundamentals to success? With the right tools and planning, you can find your target audience and create a community. Then you can take the next step to reach your goals and sell your products to your online community and beyond. Here are a few tips to get you started on making the most out of social media to enhance your ecommerce brand:

After starting to freelance as a marketing strategist, Lana Karapetyan noticed a problem in the space, and went out to fix it. She started Women Who Freelance: an online community that helps empower and connect women-identifying freelancers all across Canada.

If you have an ecommerce brand, you’re probably on social media. This makes sense for the obvious reason of meeting people where they’re already shopping - on their devices. But with so many platforms and so much advice going around, what are the fundamentals to success? With the right tools and planning, you can find your target audience and create a community. Then you can take the next step to reach your goals and sell your products to your online community and beyond. Here are a few tips to get you started on making the most out of social media to enhance your ecommerce brand:

Mirian Nojh has seen many aspects of the fashion world - she’s a model, a stylist, and now full time creator. She has garnered over 50,000 followers on Instagram and over 200,000 followers on TikTok by sharing stylish clothes one could only dream of pulling off.

A true communications powerhouse, Cerys started The Goods with the mission to help others avoid mistakes she’s made in her 15+ years of experience. She knew that what was often needed was a flexible solution - so she created it.

By bringing storytelling into all of her work with creators and entrepreneurs, Chantaie Allick is able to extract the unique attributes of brands so they can grow and be shared with others.

We chatted with Stephanie about creating social media posts with joy as the main factor, and what tips she has for others in the not-for-profit space about how your passion can be shared with others through Instagram posts.

We chatted with Sabina about how she continuously comes up with new content ideas, how she uses it as a tool to keep her business strong, what can make it difficult some days, and what tips she has for others looking to carve a space out for themselves online in the field of PR.

Starting with wedding photography, then moving into portraits - focusing on maternity and boudoir, Bruna realized she could go further and entered personal branding and product photography. She uses her social media as a portfolio but also as a way to connect with future and current clients, as well as with the photography community. Working with Bruna means knowing you get an artistic lens mixed with a professional experience, each and every time.

A talented artist, focused on design and illustration for brands, editorial, and product, not to mention some unreal murals, Effie Theodosiou connects with her audience through social media. Working with Effie means working with someone who wants to know the story behind the work before she can give it life.