Perfect the balance of authentic content and branded aesthetics on your Instagram grid. Learn visual storytelling, color consistency, diverse graphics, user-generated content, and behind-the-scenes peeks for a captivating 2024 feed.

As you were casually scrolling through your favourite social platforms this year, you may have noticed a refreshing shift. Between the perfectly curated posts, there are more imperfections, unfiltered moments, and genuine experiences taking center stage. It’s giving... authenticity. 

Let’s look back at the standout trends of 2023 that we’d love to keep seeing on our screens in 2024.

From the natural comedy of Barbie and Oppenheimer launching the same day (Hi Barbenheimer!) to Swifties becoming football fans, memes didn't just break the internet – they reminded us of our love of it. The combination of the perfect snapshot and cheeky humour helps share attitudes, feelings and relatability across social channels – not to mention the way they support a connection between your brand and your audience. And guess what? They're not just a passing trend; memes are here to stay, evolving with the times.

After several misdiagnoses, being told her pain was all in her head, and feeling ashamed by what she was experiencing, Azia To was diagnosed with vulvodynia and vaginismus. Now fully recovered, Azia has made it her mission to help others feel less alone and share how she healed her condition to lead to her now pain-free life.

Today, she sits down with us to talk about her experience talking about her disorder online, how to get comfortable sharing vulnerably on the Internet, building a company that supports your community, and more. 

LinkedIn recently hit 1 billion members + shared new insights into its latest updates, which promise to shape how users interact, engage, and network on the platform. In this blog post, we'll delve into the details of these updates and talk about how you can leverage them to empower your professional journey on LinkedIn.

Public relations (PR) has been ingrained throughout Remy’s life, from successfully engaging every huge editor in the city during her first internship to her current role as managing director at A&C. Remy shared her thoughts on the changing landscape of the PR industry, her best advice for getting people excited about your brand, and her top tips for creating genuine connections through networking.

Kirsti McNabney made the jump last year in more ways than one. She quit her job and started her own marketing business, and at the same time started a podcast, Thinking About, where she sits down with interesting people to help listeners level up their lives.

Kirsten Schmidtke has paved her own way throughout her career, and now helps others do the same in her work coaching professionals. Going from owning a dance studio, to being a stylist, working on her mom’s jewelry business, and getting into technology sales, she’s learned a lot on the way and has chosen to spend her days sharing these experiences with others. 

You’re browsing Instagram and see a comment from your favourite celeb - blue check mark intact - so you know it’s really them. The “verified” status that we’ve become used to finding on the pages of public figures, popular influencers, actors and more has recently become open to the public, for a fee. Is it really worth paying for, especially if, perhaps, your page may not warrant an actual “verified” status? Perhaps being able to purchase verified status takes away from what made it special in the first place? Let’s chat about it…

Cleo’s Social Strategist, Dana Sondak, always knew that she wanted to live life on her own terms. Now, she’s created a freelance career out of all things social, working as a makeup artist, and starting her own hair accessories company. Her creative energy and enthusiasm about everything she loves is obvious in all she does, and best of all, she gets to do it her own way. 

Choosing the right influencers to work with for your brand can make all the difference in the success of your campaign.  Are you looking to increase sales? Increase your followership? Or are you simply just hoping to boost your brand awareness? 

Lemon8, a photo-sharing app described as the love child between Pinterest and Instagram, has been turning heads on the scene since its launch. It might be worth checking out if your brand has an especially aesthetic appeal that could provide value on the platform.

A master of her marketing and client relations craft, Raya landed at Quietly in Vancouver after her wide ranging experience in London and New York. She continues to be a force in her work for all her clients - arranging projects and partners to perfection to ensure the best result each time. 

AI-generated content has stepped into the spotlight. If you’re a professional in the digital media or tech space, then you’ll know that the concept of AI tools is not an entirely new one. The rising popularity of Chat GPT and Jasper AI has brought up a conversation on the future of AI in the space of social media content creation. 

Once Cleo’s lead writer, Anastasia Barbuzzi, realized that empowering herself to learn about money matters changed her life, she knew she had to bring that to others: and that’s when $HMONEY was born. Already a creative, podcasting was a natural platform for her, and many flocked to share in the financial learning episodes. 

Serial entrepreneur Victoria Marshman saw a problem emerge during the pandemic and went out to solve it. Enter Mave & Chez: the slipper revolution. Switching from a service-based business to a product-based one, Victoria and her partner Dani ran an incredibly successful Kickstarter campaign and are taking preorders now.

LinkedIn has seen a shift in the type of content that gets posted. It is no longer exclusively for business posts - it has become a multi-use platform where people can not only share what’s happening in their professional lives but in their personal lives, too. The shift in what is now considered “evergreen” content and what new trends are being seen will provide a new kind of value in-app.

In an age where social media has become known for perfect editing, glamorous filters and showing carefully curated moments, one of the newest and fastest growing platforms “BeReal” is here to shake up the game and promote a more authentic way to share content. So what exactly is BeReal, and how can brands get in on it?